Many businesses around the world still use business cards thanks to the benefits and price efficiency of this old yet effective marketing strategy. These cards enable you quickly introduce yourself and your business to the prospect, and by giving them a card on the spot, you’re trying to make a room in their brain for you. Whenever the prospect needs any similar service to yours, he’ll just find your card and contact you through any mentioned communication method.
Although business cards are an old thing, but advancements in technology has made it possible to get your business card made out of several materials.
Choosing a Material
Depending on your personal preference, budget and your needs, business cards can be made out of many materials, let’s take a look at some of the materials and their description.
- Paper: From day one, business cards have been made on thick, well polished paper cut into any desirable shape (rectangular , square etc.). The business details and other stuff are printed in the paper and your card is ready to go. Paper based business cards are the cheapest, and they easily wear out with sweat or water.
- Plastic: Plastic is also becoming more popular in the field of business cards. Just like a paper card, the plastic too is cut into a desirable shape and the details are printed on it. Although plastic is more durable than paper, it can also break pretty easily, so, they aren’t as suitable to keep in your pocket.
- Wood: Wood is one of the high end materials for the making of business cards. But a drawback of wood is that they can be expensive, and can also soak the sweat and water to rot away really fast.
- Metal: Companies like Metal Kards provide high-end metallic business cards. Details can be engraved on the card instead of printing, and you cam choose a shine, matte or any other finish too. So, metallic business cards are your best bet if you want your cards to stand out.