There were days when people relied on letters to be updated about the lives of their family members. Remember the Jane Austen era? When the Bennet sisters would share letters to let each other know about what has been happening in their households? These days did exist and while they may seem like a tale of olden times, the senior member of each family would definitely relate to it.
The idea is somewhat similar in today’s age too. Now, we rely on emails and social media to get in contact with friends and family; a way faster and perhaps, a more convenient alternative of communication as well. To conclude, it can be said that despite the various differences, there’s the element of communication that renders postal mail similar to social media.
Postal Service; A Mirror Image of Social Media?
While it may not be the fastest route, postal service, just like the social media or the electronic mail is still a preferred route of receiving and sending mails.mFrom a birthday card to bills, newsletters and even invites; there are so many similar deliveries that keep postal service relevant in today’s era.
Another similarity between social media and postal service is their dependency on their consumers to remain pertinent. Both platforms need to work hard on their layout and services to retain the interest of the public; as failure to do so can easily lead them to be irrelevant for use. For instance, liteblue usps has been catering the US citizens for over 247 years, updating itself accordingly to the time just for the sake of retaining and promoting its existence with progressing time. Since social media has an added element of glamour to it, this platform has managed to establish itself strongly in relatively shorter period of time.
To many, it may seem that postal service is not left with much ideas and initiatives to maintain its existence and to improve its services. However, in reality, with the advent of the internet, new solutions are being explored on the basis of various technologies to improve the value of this ancient yet much relevant platform.