Your business card is one of the most important things in offline marketing. It contains your contact information, and allows people to call you whenever they need to hire your services. That is why your business card should be good enough to remind the receiver of your business.
However, there are lots of mistakes business owners make when printing their business cards which ruin the effectiveness of their cards. For example, adding too much information, keeping the font too small, not using the right colors and improper size can make your card useless.
In this article, we will mention some of the biggest mistakes which can easily ruin your business card, and how you can avoid those mistakes.
Not Adding Contact Information
The whole purpose of a business card is to help your potential clients get in touch with you whenever they need your service. So, if you fail to add contact information on your business card, you will be wasting money on your cards without getting any returns.
Moreover, the number and email provided on your business card must be active, and there must be a dedicated person answering the calls and emails your business receives on a daily basis. This promotes a good image of your business, and helps you retain more customers in the long run. You can also make Metal Business Kards for durability and quality.
Not Mentioning Your Business’ Address
Just like your contact information, adding the address of your business to your business card is also vital. Without your physical location, your clients won’t be able to visit your business in person.
Even if you are a freelancer working from home, you should get a PO Box number to receive mails.
These were two of the biggest mistakes you should avoid when getting your business card designed.